An Internet business is just like any other business. You need customers that will buy from you. For an offline business, that refers to customers who go into your shop. For an online business, that refers to traffic, or the number of visitors who visit your website.

Although not everyone that goes in to your shop or website will buy, the greater the number of visitors, the higher the chance that somebody will buy. As they say, it’s all about the numbers.

So how do you get enough traffic to generate sales? Many successful businesses actually pay for their traffic. In other words, they spend money to make money. In particular, they use advertising to get people to visit their sites.You can actually advertise for free.

However, free methods don’t have the same effectiveness as paid advertising. And amongst the paid advertising, the most effective would be pay per click advertising with search engines like Google or Yahoo.

Millions of people search for the information they need on the Internet using these search engines. The search results show websites that contain the information that these surfers are looking for. Imagine the exposure your site will get if it appears prominently in these search results.

You can use search engine optimization to get your site a high rank, but it will take a lot of time and effort on your part to do so. The quickest and easiest way to get your sites on the top rank is simply to pay for the advertisements. You’ll also be guaranteed a consistent flow of traffic to your site. In fact, you can expect people to visit your website every day.

When you use pay per click to advertise, you will be charged only when your ad is clicked. Which means you only pay for results? This is definitely more efficient than paying upfront for an advertisement regardless of whether the advertisement gets visitors for you.With some search engines, you pay for the number of times your ad shows up when a certain keyword or keyword phrase is searched. That is why you have to ensure that you have good keyword content in your ad simply use the many tools available online like Google Ad Words or Word tracker to help you use the right keyword for your website.

Advertising, especially targeted advertising like pay per click advertising is an essential investment for any online business and a crucial component of Internet marketing. It will generate traffic to your website fast and consistently, and with traffic will come the sales and profits you desire.